Lead generation companies are very important for whisky companies across the country. This is because as part of the resulting effects from the corona-virus pandemic , many distilleries have lost much needed footfall from their visitor tours. This has meant that they have needed an increase in leads in order to make up for lost revenue. Let’s explore this issue and see just what impact the generation of leads can have on this industry.
Raising Awareness And Visibility
Although the coronavirus pandemic has had a massive impact on the sales of whisky as well as its consumption , awareness , visibility and marketing are all still important. Part of the reason for this is because retailers across several industries recorded up to a 30% spike in demand for more online products and orders.
Therefore , based on this information it makes sense for an increasing number of whisky companies as well as drinks manufacturers to consider using lead generation companies services. Online lead generation is very different from offline lead gen and in this article we will look at the different ways in which these factors are changing and how they can be better managed and optimised.
Getting Ahead With Online Sales
For many drinks manufacturers , there hasn’t been a better time than now to begin or finish off online campaign advertisements for marketing that they either never began or launched. This is because more than ever large numbers of people are going online everyday due to the lock down restrictions across the world.
This has meant there has been a noticeable amount of consumers buying more products they would normally purchase in-store online. Therefore lead generation companies are a very useful tool to utilise as they can ensure that whisky companies are at the forefront of sales in order to gain important visibility and leads.
How Can Lead Generation Companies Help?
There are a number of different ways in which these companies have been able to help facilitate this process. One of the main ways in which this is being done is through marketing campaigns on social media sites.
Social media sites such as Facebook and Instagram have been amongst the many websites that have seen a flurry of activity since the lock down. Therefore , these sites have been an excellent place in which leads can be generated from.
Lead generation companies have been quick to capitalise on this and optimise social campaigns for a number of market leaders in the alcoholic beverages industry.
What Can Drinks Companies Do Themselves?
As well as utilising the help of lead gen companies , there are a number of other tasks which can be completed. One of the best ways in which drinks companies can generate more leads and sales is by regularly updating the blog on their website.
Something that so many companies take for granted is regularly updating their social media feeds and blogs. As well as providing important information and updates for new and potential customers , blogs can help improve a businesses SEO. SEO has played a massive part during the lock down and companies using lead generation companies have seen significant profits as a result of this practice.