Advertising whiskey can be tricky given the nature of its health and addiction risks. Using natural ways to advertise such as blogger outreach can be more effective. If you haven’t tried this method before or do not know what it is about, then keep reading, and by the end of this article, you’ll know everything there is about blogger outreach.
What is Blogger Outreach?
Simply put, blogger outreach is about finding and contacting individual bloggers who have a successful blogging platform and are most relevant to your nice. The main goal of any outreach is to get them to publish a post about your product on their platform. If they agree to do so, it means more exposure for you. Your product is shared with a large and engaged audience, and guess what you choose that audience. With a bit of research, you can easily find bloggers that have an audience who would be interested in your product. Blogger outreach is an authentic way of advertising your product and can be so much more effective.
Things to Consider
Some people really focus on doing as much blogger outreach as possible, but this is not always the best way. If you focus on quantity over quality, then you will waste your own time. The key is to find a few that will accept your request and have an audience for your whiskey product. It is important to understand that most bloggers receive multiple requests a day, so if you don’t want to be ignored, you have to make that extra effort to stand out. At the end of the day, they are doing you a favour so you need to put the effort in if you want that exposure. The right exposure will help you generate leads, sales and revenue.
The Main Steps to a Successful Blogger Outreach
Depending on what niche you are in, there are certain steps that you can take to ensure your blogger outreach is successful. As previously discussed it is important to choose the right bloggers and stand out. But how exactly can you do this?
- Choose quality – Luckily, there are many SEO tools that allow you to find out how authoritative a blogger’s website is. Another important thing to consider when narrowing your options down is to make sure that they are relevant to you. The more relevant they are, the more engaging their audience will be with your product. If you choose a blogger that writes posts about cocktails or hospitality venues to check out for example, then their following will more likely be interested in your whiskey.
2. Stand out – First impressions are everything, and you must stand out. If you use a template and sound just like every other email they receive simply asking for a post, then you will 100% be ignored. Once you’ve been rejected, it’s over! They probably won’t open another email from you because they’ll find you even more annoying. So add human touch to your outreach, and if you can offer something then do it – even if it’s just a bottle of whiskey to try.